This privacy policy sets out how LitraLove Limited uses and protects your personal data. This privacy policy is provided in a layered format so you can click through to the specific areas set out below.

1. IMPORTANT INFORMATION AND WHO WE ARE

2. TYPES OF PERSONAL DATA WE COLLECT ABOUT YOU

3. HOW IS YOUR PERSONAL DATA COLLECTED?

4. HOW WE USE YOUR PERSONAL DATA

5. DISCLOSURES OF YOUR PERSONAL DATA

6. INTERNATIONAL TRANSFERS

7. DATA SECURITY

8. DATA RETENTION

9. YOUR LEGAL RIGHTS

10. CONTACT DETAILS

11. COMPLAINTS

12. CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES

13. THIRD PARTY LINKS

1. Important information and who we are

Privacy policy

This privacy policy gives you information about how LitraLove Limited collects and uses your personal data through your use of this website, including any data you may provide when you register with us.

This website is not intended for children (individuals under 18 years of age) and we do not knowingly collect data relating to children.

Controller

LitraLove Limited is the controller and responsible for your personal data (collectively referred to as "LitraLove", "we", "us" or "our" in this privacy policy).

If you have any questions about this privacy policy, including any requests to exercise your legal rights (9), please contact us using the information set out in the contact details section (10). 

2. The types of personal data we collect about you

Personal data means any information about an individual from which that person can be identified. 

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name and last name.
• Contact Data includes email address.
• Technical Data includes your location, device ID and other technology on the devices you use to access this website. 
• Usage Data includes information about how you interact with and use our website, products and services. 
• Marketing and Communications Data includes your requesting to receive marketing emails from us.

We also collect, use and share aggregated data such as statistical or demographic data which is not personal data as it does not directly (or indirectly) reveal your identity. For example, we may aggregate individuals' Usage Data to calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website to help improve the website and our service offering.

3. How is your personal data collected?

We use different methods to collect data from and about you including through:

• Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by email. This includes personal data you provide when you:
  • apply for our app;
  • subscribe to our email communications; 
  • enter a competition; or
  • give us feedback or contact us. 
• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our Cookie Policy for further details.
• ‍Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below: 
  • Technical Data is collected from the following parties:
    • analytics providers such as Google based outside the UK.

4. How we use your personal data

Legal basis

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

• Performance of a contract with you: Where we need to perform the contract we are about to enter into or have entered into with you.
• Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
• Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
• Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.

Purposes for which we will use your personal data 

We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

‍

Direct marketing 

If you choose to sign up for our App via our website, you will receive direct marketing communications from LitraLove via email regarding our App. You can unsubscribe from these communications at any time by clicking the opt-out links at the bottom of our communication emails, or by emailing us at info@litralove.com.

Third-party marketing 

We will get your express consent before we share your personal data with any third party for their own direct marketing purposes. 

Opting out of marketing 

You can ask to stop sending you marketing communications at any time by following the opt-out links within any marketing communication sent to you or by contacting us by email at info@litralove.com. 

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to updates to our Terms and Conditions.

Cookies

For more information about the cookies we use and how to change your cookie preferences, please see our Cookie Policy.

5. Disclosures of your personal data

We may share your personal data with the following third parties:

• External third parties.
  • Service providers acting as processors based in the UK who provide IT and system administration services, hosting services for our website and email provider, delivery and logistics services, customer service support, email delivery and administration via Mailjet, and data storage and analysis.
  • Our professional advisors based in the UK including lawyers, and accountants who provide legal and accounting services.
  • Specific third parties listed in the table Purposes for which we will use your personal data above acting as controller or processor based in the UK and Western Europe.
  • Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
  • HM Revenue and Customs, regulators, law enforcement, public authorities or other third parties based in the UK where necessary to exercise our rights or comply with a legal obligation.

6. International transfers

We may transfer your personal data to service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK to countries which have laws that do not provide the same level of data protection as the UK law.

Where we transfer your personal data from the UK and the EEA those transfers are made pursuant to the UK government's adequacy decision in favour of countries in the EEA. More information about which countries have been deemed adequate can be found here. 

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data. 
• Where we use certain service providers located outside the UK or EEA, we use specific contracts approved by the UK which give personal data the same protection it has in the UK and EEA. 

Please contact the us using the contact details in paragraph 10 if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

7. Data security

All information you provide to us is stored on our secure servers and located in the UK and Western Europe. Where we have given you (or where you have chosen) a password that enables you to access certain parts of our website, app or Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Once we have received your information, we will use strict procedures and security features to protect your personal data from loss, unauthorised use or access. 

Our security measures include:

• Encryption of data;
• Security controls which protect the entire LitraLove IT infrastructure from external attack and unauthorised access; and
• Anonymisation of data where possible. 

We will collect and store personal data on your device using application data caches and browser web storage (including HTML5) and other technology. Please see our Cookie Policy.

LitraLove will never ask you to confirm or provide any passwords or bank account or credit card details via email. If you receive an email claiming to be from LitraLove asking you to do so, please ignore it and do not respond. 

8. Data retention

How long will you use my personal data for?

We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data. 

In some circumstances you can ask us to delete your data: see Your legal rights below for further information.

Once we no longer have a legal right to hold your personal data, we will delete or, in some circumstances, we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

9. Your legal rights

You have a number of rights under data protection laws in relation to your personal data. 

You have the right to:

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see OPTING OUT OF MARKETING in 4 for details of how to object to receiving direct marketing communications). 
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• Withdraw consent at any time where we are relying on consent to process your personal data (see the table in section 4 for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
• Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
  • If you want us to establish the data's accuracy;
  • This privacy policy sets out how LitraLove Limited uses and protects your personal data. This privacy policy is provided in a layered format so you can click through to the specific areas set out below.
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

If you wish to exercise any of the rights set out above, please contact us via the Contact details (10). 

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated. 

10. Contact details

If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us in the following way:

• Email address: info@litralove.com

11. Complaints

For UK residents:

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). 

For EU residents:

You have the right to make a complaint at any time to European Data Protection Supervisor (EDPS). Further information, including contact details, is available at https://www.edps.europa.eu/_en. 

For Republic of Ireland residents: 

You have the right to make a complaint at any time to the Data Protection Commission. Further information including contract details, is available at https://www.dataprotection.ie/.

We would, however, appreciate the chance to deal with your concerns before you approach the applicable regulatory body so please contact us in the first instance. 

12. Changes to the privacy policy and your duty to inform us of changes  

We keep our privacy policy under regular review. This version was last updated on March 21st 2025.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.

13. Third-party links  

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.