Your privacy is important to us. If you are visiting our Service from the United Kingdom, European Union, or other non-U.S. location, please review our General Privacy Policy under the United Kingdom tab above. If you are visiting our Service from the United States, please review our U.S. Privacy Policy and Cookie Policy below.

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US Privacy and Cookie Policy

Effective Date: 21 March 2025

Your privacy is important to us. LitraLove Limited (“LLL”, “we”, or “us” or “our”) created this Privacy Policy to inform you about how we collect, use, disclose, share, and protect Personally Identifiable Information (or “PII”, defined below) and otherwise comply with applicable U.S. consumer privacy laws.  We encourage you to read this Privacy Policy in its entirety before using https://www.litralove.com or the LitraLove app, opening our e-mails or otherwise submitting PII to us (collective the “Service”).

This Privacy Policy applies to visitors of our Service (defined below) in the United States.  If you are visiting the Service from another country, please refer to our General Privacy Policy under the United Kingdom tab above.

By visiting or otherwise using the Service, you agree to the Service’s U.S. Terms and Conditions and consent to LLL’s data collection, use, and disclosure practices, and other activities as described in this Privacy Policy and any additional privacy statements that may be posted on an applicable part of the Service or otherwise provided at collection.  If you do not agree or consent, please discontinue use of the Service and uninstall Service downloads and applications.

Your U.S. State Privacy Rights  

California, Colorado (effective July 1, 2023), and Nevada residents have certain privacy rights detailed here. To the extent that there is a conflict between this Privacy Policy and the state privacy notices, the state privacy notices will control.

About Ads and Tracking

Learn about certain choices you have regarding Tracking Technologies.

TABLE OF CONTENTS

1. Information We Collect

A. Information About You That You Provide

B. Information Collected Automatically

C. Information LitraLove Limited Collects From Other Sources

2. How We Use The Information We Obtain

3. Information We Share With Third Parties

4. Contests, and Promotions

5. Information You Disclose Publicly or to Others

6. Third-Party Content, Third-Party Services, and Analytics

7. Data Security and Monitoring

8. International Transfer

9. Children’s Privacy

10. Accessing and Changing Information

11. Choices: Tracking and Communications Options

A. Tracking Technologies Generally

B. Analytics Technologies

C. Mobile Apps

D. Communications

12. U.S. State Privacy Notices

A. Notice of Data Practices

i. PI Collection, Disclosure, and Retention – By Category of PI

ii. PI Use and Disclosure – By Processing Purpose

B. Your Consumer Rights and How to Exercise Them

i. Right to Limit Sensitive PI Processing (California Consumers)

ii. Right to Know/Access (California and Colorado)

iii. Do Not Sell / Share / Target

iv. Right to Delete (California and Colorado)

v. Correct Your PI (California and Colorado)

vi. Automated Decision Making/Profiling (California and Colorado)

vii. How to Exercise Your Consumer Privacy Rights

viii. Our Responses

C. Non-Discrimination/non-retaliation

D. Our Rights and the Rights of Others

i. Additional Notice for California Residents

E. Contact Us

13. Changes to This Privacy Policy

14. Contact LitaLove Limited

SCOPE

This Privacy Policy governs our practices with regards to PII collected when you access or use the Service.  This Privacy Policy will provide you with information as to how LLL collects, uses, and shares information about you and applies to your use of any Service, regardless of how you access or use it. For certain Services, there may be additional notices about information practices and choices.  Please read those additional privacy disclosures to understand how they apply to you.

1.    INFORMATION WE COLLECT

A.    Information About You That You Provide

LLL, and/or its Service Providers (defined below), may collect information you provide directly to us and/or its Service Providers via the Service.  For example, LLL collects information when you use or register for the Service, subscribe to our newsletter, participate in promotional activities, or communicate with us through the Service.  In addition, when you interact with Third-Party Services (defined below), you may be able to provide information to those third parties.  For more information on Third-Party Services’ data collection and practices click here.  For more information on Service Provider data collection and practices click here.

Information LLL, its Service Providers and/or Third-Party Services may collect may include: 

1. personally identifiable information, which is information that identifies you personally, such as your first and last name, e-mail address and phone number (“Personally Identifiable Information” or “PII”); and 
2. demographic information, such as your gender, age, zip code and interests (“Demographic Information”).  

Except to the extent required by applicable law, Demographic Information is “non-Personally Identifiable Information” or “non-PII” (i.e., data that is not Personally Identifiable Information under this Privacy Policy).  In addition, Personally Identifiable Information, including, without limitation, LLL-Collected PII (defined below), once “deidentified” (i.e., the removal or modification of the personally identifiable elements, or the extraction of non-personally identifiable elements) including through anonymization, pseudonymization, and/or hashing, is also non-Personally Identifiable Information and may be used and shared without obligation to you, except as prohibited by applicable law.  However, we do not make assurances that deidentified data is not capable of re-identification. We will not reidentify or attempt to reidentify data that we maintain as deidentified or knowingly enable any third party to do so. To the extent any non-Personally Identifiable Information, or PII collected outside of the Service, is combined by or on behalf of LLL with Personally Identifiable Information LLL itself collects directly from you on the Service (“LLL-Collected PII”), LLL will treat the combined data as LLL-Collected PII under this Privacy Policy.  The definition of “personal information” under certain state laws differs from the definition of PII used in this Privacy Policy.  California and Nevada residents can learn more about their privacy rights here.

B.    Information Collected Automatically

LLL, its Service Providers, and/or Third-Party Services may also automatically collect certain information about you when you access or use the Service (“Usage Information”).  Usage Information may include device identifier, browser type, operating system, information about your use of the Service, and data regarding network connected hardware (e.g., computer or mobile device).  Except to the extent required by applicable law, or to the extent Usage Information is combined by or on behalf of LLL with LLL-Collected PII, LLL does not consider Usage Information (including, without limitation, unique device identifiers) to be Personally Identifiable Information or LLL-Collected PII.  For more information on Third-Party Services’ data collection and practices click here.   For more information on Service Provider data collection and practices click here. For information on choices some of these third parties may offer you regarding automated data collection click here.

   The methods that may be used on the Service to collect Usage Information include:

• Log Information: Log information is data about your use of the Service, such as browser type, Internet service provider, referring/exit pages, operating system, date/time stamps, and related data, and may be stored in log files.
• Information Collected by Cookies and Other Tracking Technologies:  Cookies, in-app tracking methods, device and activity monitoring and other tracking technologies now and hereafter developed (“Tracking Technologies”) may be used to collect information about interactions with the Service or e-mails, including information about your browsing and purchasing behavior.‍
• Cookies

A cookie is a small text file that is stored on a user’s device, which may be session ID cookies or tracking cookies.  Session cookies make it easier for you to navigate the Service and expire when you close your browser or the app.  Tracking cookies remain longer and help in understanding how you use the Service and enhance your user experience.  Cookies may remain on your hard drive for an extended period.  If you use your browser’s method of blocking or removing cookies on our website, some but not all types of cookies may be deleted and/or blocked and as a result some features and functionalities may not work.  To identify certain types of local shared objects on your device and adjust your settings, please visit: www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html.  The Service may associate some or all these types of cookies with your devices.

• In-App Tracking Methods

There are a variety of Tracking Technologies that may be included in mobile applications, and these are not browser-based like cookies and cannot be controlled by browser settings.  Some use device identifiers, or other identifiers such as “Ad IDs,” or may use “SDKs,” to associate app user activity to a particular app and to track user activity across apps and/or devices.  SDKs are blocks of code that may be installed in our mobile application by third party companies with which we work.  SDKs help us understand how you interact with our mobile application and collect certain information about the device and network you use to access our application and information about how you interact with our application.

Some information about your use of the Service and certain other online services may be collected using Tracking Technologies across time and services and used by LLL and third parties for purposes such as to associate different devices you use and deliver relevant content to you on the Service and certain other online services.  See Section 11 regarding certain choices regarding these activities.  

LLL is giving you notice of the Tracking Technologies and your choices regarding them explained in Section 11 so that your consent to encountering them is meaningfully informed.

C.    Information LLL Collects From Other Sources

LLL may also obtain information about you from other sources, including Service Providers and Third-Party Services, and combine that with LLL-Collected PII.  Notwithstanding anything to the contrary, except to the extent such data is combined by or on behalf of LLL with LLL-Collected PII, this Privacy Policy is not intended to limit LLL’s activities regarding such third-party-sourced, or non-Service-sourced, information (including Personally Identifiable Information), and such data will only be treated as LLL-Collected PII to the extend it is combined with LLL-collected PII. LLL is not responsible or liable for the accuracy of the information provided by third parties or for third party policies or practices.

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2.    HOW WE USE THE INFORMATION WE OBTAIN

LLL may use information about you, including LLL-Collected PII and other Personally Identifiable Information, for any purposes not inconsistent with LLL’s statements under this Privacy Policy, or otherwise made by us in writing at the point of collection, and not prohibited by applicable law, including, without limitation, the following:

• Allow you to participate in the features we offer on the Service;
• Facilitate, manage, personalize, and improve your in-app experience;
• Process your registration, manage your account, and provide customer care and consumer compliance (e.g. improving your customer experience);
• Transact with you, provide services or information you request, respond to your emailed questions and requests, serve you content, and send you notices by email;
• LLL marketing and other purposes;
• Improve the Service and for any other business purposes;
• Tailor our content and suggestions;
• Fulfil other purposes disclosed at the time you provide Personally Identifiable Information or otherwise where we are legally permitted or are required to do so;
• Determine your location and manage digital content rights (e.g., territory restrictions); and
• Prevent and address fraud, breach of policies or terms, and threats or harm.

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3.    INFORMATION WE SHARE WITH THIRD PARTIES

Except as restricted by applicable law, this Privacy Policy, or any other representation LLL makes to you, LLL may share non-Personally Identifiable Information, and Personally Identifiable Information that is not deemed LLL-Collected PII hereunder (provided that LLL is aware of no restrictions of LLL’s use, if any), with third parties for any purpose. Without limiting the generality of the foregoing, we and third parties may convert your Personally Identifiable Information, including LLL-Collected PII, to non-Personally Identifiable Information, including without limitation through hashing it or substituting a unique identifier for the Personally Identifiable Information and we and third parties may use and share that data as permitted by applicable law, including to match data attributes to and from other sources.  Any such third-party activities are subject to their privacy policies and practices.  LLL’s sharing of LLL-Collected PII is, however, subject to the following:

• Marketing:  Subject to your communications choices explained in Section 11.D, and the rights of California residents explained in Section 12, we may use your Personally Identifiable Information to send you marketing communications.  LLL will not share your LLL-Collected PII with third parties for their own direct marketing purposes without your consent (which may be by means of third-party interaction described in the next bullet point).
• Your Disclosure or Consent:  As more fully described in Section 5  (Information You Disclose Publicly or to Others) and Section 6 (Third-Party Content, Third-Party Services, and Analytics), your activities on the Service may, by their nature, result in the sharing of your LLL-Collected Personally Identifiable Information (as well as your other Personally Identifiable Information and your non-Personally Identifiable Information) with third parties and by engaging in these activities you consent to that and further sharing and disclosure to third parties.  Such third-party data receipt and collection is subject to the privacy and business practices of that third party, not LLL.  

LLL may also share any information about you (including, without limitation, LLL-Collected PII) for any purposes not inconsistent with this Privacy Policy, or our written statements at the point of collection, and otherwise not prohibited by applicable law, including, without limitation:

• LLL’s agents, consultants, and other service providers (collectively “Service Providers”) may receive, or be given access to, your information, including, without limitation, Personally Identifiable Information, Demographic Information, and Usage Information, in connection with their work on LLL’s behalf, provided however, LLL does not authorize its Service Providers to use LLL-Collected PII provided by LLL to the Service Providers to send you direct marketing messages other than related to LLL absent your consent.  For more information on choices Service Providers may offer you visit Section 11.  
• Third parties and their advisers if we are approached by a potential buyer in connection with the potential sale of our business or of any part of it.
• Your internet browser or other accounts.  Depending on which browser you use to visit our site, and in accordance with your browser cookie preferences (see above), your browser (such as Google) may collect information about you and your visit for its own services, including those services such as segmented or personalized advertising that it provides to us and other sites.
• Data processors.  In common with most organizations, some of our functions using your personal information are outsourced to contractors.  Any processing of personal information by these contractors will only be for these carefully defined purposes, and will be adequately and lawfully protected under contract, including requirements of confidentiality and data security.
• To comply with the law, law enforcement or other legal process, and, where permitted, in response to a government request; and
• If LLL believes your actions are inconsistent with LLL’s terms and conditions, user agreements, applicable terms or policies, or to protect the rights, property, life, health, security and safety of LLL, the Service or its users, or any third party.

In addition, LLL may share your LLL-Collected Personally Identifiable Information (as well as your other Personally Identifiable Information and your non-Personally Identifiable Information), in connection with or during negotiations of any proposed or actual financing of our business, or merger, purchase, sale, joint venture, or any other type of acquisition or business combination of all or any portion of LLL assets, or transfer of all or a portion of LLL’s business to another company, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding (“Corporate Transactions”).

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4.    CONTESTS AND PROMOTIONS

LLL may offer contests and other promotions (each, a “Promotion”), including Promotions jointly sponsored or offered by third parties, which may require submitting Personally Identifiable Information.  If you voluntarily choose to enter a Promotion, your information, including Personally Identifiable Information, may be disclosed to LLL, co-sponsors, Service Providers, and other third parties, including for administrative purposes and as required by law (e.g., on a winners list).  By entering, you are agreeing to the official rules that govern that Promotion, which may include consent to additional or differing data practices from those contained in this Privacy Policy.  Please review those rules carefully.

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5.    INFORMATION YOU DISCLOSE PUBLICLY OR TO OTHERS

The Service may permit you to post or submit user generated content (“UGC”) including, without limitation, written content, user profiles, pictures, data, or other content, including Personally Identifiable Information.  If you choose to submit UGC to our Service, your UGC will be considered “public” and will be accessible by LLL.  Notwithstanding anything to the contrary, unless otherwise explicitly agreed by us, Personally Identifiable Information included in UGC is not subject to LLL’s usage or sharing limitations, or other obligations, regarding LLL-Collected PII or other Personally Identifiable Information under this Privacy Policy or otherwise and may be used and shared by LLL to the fullest extent not prohibited by applicable law. For more information on how UGC is treated under the Service’s Terms and Conditions click here.  Although our Services are not intended for use by anyone under the age of 18, California minors should see Section 9 regarding potential removal of certain UGC they have posted on the Service.

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6.    THIRD-PARTY CONTENT, THIRD-PARTY SERVICES, AND ANALYTICS

The Service may include or link to third-party websites, apps, locations, platforms, code (e.g., plug-ins, application programming interfaces (“API”), and software development kits (“SDKs”)) or other services (“Third-Party Service(s)”).  These Third-Party Services may use their own cookies, web beacons, and other Tracking Technology to independently collect information about you and may solicit Personally Identifiable Information from you.  

LLL uses Google Analytics for analytics services.  These analytics services may use cookies and other Tracking Technologies to help LLL analyze Service users and how they use the Service.  Information generated by these analytics services (e.g., your IP address and other Usage Information) may be transmitted to and stored by these Service Providers on servers in the UK (or elsewhere) and these Service Providers may use this information for purposes such as evaluating your use of the Service, compiling statistic reports on the Service’s activity, and providing other services relating to Service activity and other Internet usage.  See Section 11 for more information on your choices regarding these services.

LLL is not responsible for, and makes no representations regarding, the policies or business practices of any third parties, including, without limitation, analytics Service Providers and Third-Party Services associated with the Service, and encourages you to familiarize yourself with and consult their privacy policies and terms of use.  See Section 11 for more on certain choices offered by some third parties regarding their data collection and use, including regarding analytics.

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7.    DATA SECURITY AND MONITORING

LLL takes reasonable measures to protect LLL-Collected PII (excluding public UGC) from loss, theft, misuse and unauthorized access, disclosure, alteration, and destruction.  Nevertheless, transmission via the Internet and online digital storage are not completely secure and LLL does not guarantee the security of your information collected through the Service.

To help protect you and others, LLL and its Service Providers may (but make no commitment to) monitor use of the Service, and may collect and use related information including LLL-Collected PII and other Personally Identifiable Information for all purposes not prohibited by applicable law or inconsistent with this Privacy Policy, including, without limitation:

1. to identify fraudulent activities; 
2. prevent abuse of, and investigate and/or seek prosecution for, any potential threats to or misuse of the Service; 
3. ensure compliance with the Terms and Conditions and this Privacy Policy; 
4. investigate violations of or enforce these documents; 
5. improve the Services and your Services experiences, and 
6. to protect the rights and property of LLL, third parties, and other users.  

Monitoring may result in the collection, recording, and analysis of online activity or communications through our Service.  If you do not consent to these conditions, you must discontinue your use of the Service.

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8.    INTERNATIONAL TRANSFER

This policy is targeted towards users located in the U.S. and the information LLL and its Service Providers collect is governed by UK law.  If you are accessing the Service from outside of the UK, please be aware that information collected through the Service will be transferred to, processed, stored, and used in the UK.  Data protection laws in the UK may be different from those of your country of residence.  Your use of the Service or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of your information, including Personally Identifiable Information, in the UK as set forth in this Privacy Policy.  If you are a user located in the UK or EU, please refer to the General Privacy Policy under the United Kingdom tab above.

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9. CHILDREN'S PRIVACY

The Service is not intended for use by children and individuals under the age of 18 years of age.  

LLL does not intend to collect personal information as defined by the U.S. Children’s Online Privacy Protection Act (“COPPA”) (“Children’s Personal Information”).  If we obtain knowledge that we have collected Children’s Personal Information, we will remove such data to the extent required by COPPA.  Any California residents under the age of eighteen (18) who have registered to use the Service, and who posted content or information on the Service, can request that we delete your account and remove USG by contacting LLL at info@litralove.com. You can also delete the content you have uploaded to the app. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines we do not control.

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10. ACCESSING AND CHANGING INFORMATION

LLL may provide web pages or other mechanisms allowing you to delete, correct, or update some of the LLL-Collected PII, and potentially certain other information about you (e.g., profile and account information).  LLL will make good faith efforts to make requested changes in LLL’s then-active databases as soon as practicable, but it is not always possible to completely change, remove or delete all your information from LLL’s databases (California minors see Section 9 and residual and/or cached data may remain archived thereafter.  Further, we reserve the right to retain data (a) as required by applicable law; and (b) for so long as reasonably necessary to fulfil the purposes for which the data is retained except to the extent prohibited by applicable law.

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11.    CHOICES: TRACKING AND COMMUNICATIONS OPTIONS

A.    Tracking Technologies Generally

Regular cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings.  Browsers offer different functionalities and options, so you may need to set them separately.  Also, tools from commercial browsers may not be effective with regard to HTML5 cookies or other Tracking Technologies. Visitors in the U.S. may also manage cookies on our Service through our consent management platform.

Some App-related Tracking Technologies in connection with non-browser usage (e.g., most functionality of a mobile app) can only be disabled by uninstalling the app.  To uninstall an app, follow the instructions from your operating system or handset manufacturer.  Apple and Google mobile device settings have settings to limit ad tracking, and other tracking, but these may not be completely effective.

Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit.  Note, however, there is no consensus among industry participants as to what “Do Not Track” means in this context.  Like many online services, LLL currently does not alter LLL’s practices when LLL receives a “Do Not Track” signal from a visitor’s browser.  To find out more about “Do Not Track,” you can visit http://www.allaboutdnt.com, but LLL is not responsible for the completeness or accuracy of this third-party information.  Some third parties, however, may offer you choices regarding their Tracking Technologies.  One way to potentially identify cookies on our web site is to add the free Ghostery plug-in to your browser (www.ghostery.com), which according to Ghostery will display for you traditional, browser-based cookies associated with the web sites (but not mobile apps) you visit and privacy and opt-out policies and options of the parties operating those cookies.  LLL is not responsible for the completeness or accuracy of this tool or third-party choice notices or mechanisms.   For specific information on some of the choice options offered by third party analytics, see the next section.  We may, from time-to-time, and in certain jurisdictions, offer or point you to tools that allow you to exercise certain preferences regarding cookies and other Tracking Technologies associated with the Services, but such tools rely on third parties and third-party information so we do not guaranty that the tools will provide complete and accurate information or be completely effective.  For instance, here is where you can find cookie controls for popular browsers:

• Google Chrome
• Firefox
• Internet Explorer
• Edge
• Safari

We do not represent that these third-party tools, programs or statements are complete or accurate.  You will need to do this on each browser that you use to access our Services and clearing cookies on your browser(s) may disable your preference settings.  Also, our Services will not function properly or as intended if you block all or even certain cookies with the result that you will not be able to use our Services. 

B.    Analytics Technologies  

You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on.  

LLL is not responsible for effectiveness of, or compliance with, any third parties’ opt-out options or programs or the accuracy of their statements regarding their programs.

C.    Mobile Apps

With respect to LLL’s mobile app (“app”), you can stop all collection of data generated by use of the app by uninstalling the app.  Also, you may be able to exercise specific privacy choices, such as enabling or disabling certain features (e.g. accessing photos), by adjusting the permissions in your mobile device and/or the app’s settings.  

Android: https://support.google.com/android/answer/3467281

iOS: https://support.apple.com/en-us/HT207056

D.    Communications

We will only send you email communications if you have asked to be added to our mailing list. You can opt out of receiving email communications from LLL at any time by clicking ‘unsubscribe’ in an email communication or by updating your preferences in the ‘Manage Notifications’ section of the app. You can also email us at info@litralove.com.  Please note that your opt-out is limited to the e-mail address used.  

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12. U.S. STATE PRIVACY NOTICES

This U.S. State Privacy Notice (“Notice”) applies to “Consumers” as defined under the California Consumer Privacy Act, including as amended by the California Privacy Rights Act, Colorado Privacy Act (effective July 1, 2023), and all laws implementing, supplementing or amending the foregoing, including regulations promulgated thereunder (together, the “CCPA”), and Chapter 603A of the Nevada Revised Statutes (collectively, “U.S. Privacy Laws”).  Capitalized terms used but not defined in this Notice shall have the meanings given to them under the CCPA.

This Notice is designed to meet our obligations under U.S. Privacy Laws and supplements the U.S. Privacy Policy of LitraLove Limited. In the event of a conflict between any other LLL policy, notice, or statement and this Notice, this Notice will prevail as to Consumers unless stated otherwise.  

Applicability:

• Section A of this Notice provides notice of our data practices, including our collection, use, disclosure, and sale of Consumers’ Personal Information or Personal Data (collectively, “PI”), as that respective term is defined under US Privacy Laws.
• Sections B-D of this Notice provide information regarding Consumer rights and how you may exercise them. Nevada “consumers” have the right to instruct us not to “sell” “covered information” as those terms are defined by Chapter 603A of the Nevada Revised Statutes, the other Consumer rights only apply to California Consumers.
• Section E of this Notice provides additional information for California residents.

For California residents the term “Consumer” is not limited to data subjects acting as individuals regarding household goods and services and includes data subjects in a business-to-business context.

Non-Applicability: This Notice does not apply to PI that we may process as a Service Provider/Processor on behalf of another Business/Controller.

A.    Notice of Data Practices

The description of our data practices in this Notice covers the twelve (12) months prior to the Effective Date and will be updated at least annually. Our data practices may differ between updates. However, if the practices are materially different from this Notice, we will provide supplemental pre-collection notice of the current practices, which may include references to other privacy policies, notices, or statements. Otherwise, this Notice serves as our notice at collection.

We may Collect your PI directly from you (e.g., when you register for an account); your devices; our affiliates; service providers; public sources of data; credit reporting agencies; or other businesses or individuals. As permitted by applicable law, we do not treat deidentified data or aggregate consumer information as PI and we reserve the right to convert, or permit others to convert, your PI into deidentified data or aggregate consumer information, and may elect not to treat publicly available information as PI. We will not reidentify or attempt to reidentify data that we maintain as deidentified or knowingly enable any third party to do so.

Generally, we Process your PI to provide you services and as otherwise related to the operation of our business, including for one or more of the following Business Purposes: Performing Services; Managing Interactions; Security; Debugging; Quality Assurance; Processing Interactions; Security and Fraud Prevention; and Research and Development. We may also use PI for other Business Purposes in a context that is not a Sale or Share under U.S. Privacy Laws, such as disclosing it to our Service Providers, Contractors, or Processors that perform services for us (“Vendors”), to the Consumer or to other parties at the Consumer’s direction or through the Consumer’s action; for the additional purposes explained at the time of collection (such as in the applicable privacy policy or notice); as required or permitted by applicable law; to the government or private parties to comply with the law, legal process, to protect or enforce legal rights or obligations, or prevent harm; and to assignees as part of an acquisition, merger, asset sale, or other transaction where another party assumes control over all or part of our business (“Corporate Transaction”) (“Additional Business Purposes”). Subject to restrictions and obligations under U.S. Privacy Laws, our Vendors may also use your PI for Business Purposes and Additional Business Purposes, and may engage their own vendors to enable them to perform services for us.

We may also use and disclose your PI under this Notice for Commercial Purposes, which may be considered a “Sale” or “Share” under applicable U.S. Privacy Laws, such as when Third-Party Digital Businesses (defined below) Collect your PI via third-party cookies, and when we Process PI for certain advertising purposes.

We provide more detail on our data practices in the two charts that follow.

• PI Collection, Disclosure, and Retention – By Category of PI

We collect, disclose, and retain PI as follows:

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There may be additional information we Collect that meets the definition of PI under applicable U.S. Privacy Laws but is not reflected by a category above, in which case we will treat it as required, but will not include it when we describe our practices by PI category.

DATA RETENTION

As required by California law, we note our general PI retention rules by category of PI in the chart above.  However, because there are numerous types of PI in each category, and various uses for each PI type, actual retention periods vary. We will retain specific PI pieces based on how long we have a lawful purpose for the retention. For instance, we may maintain business records for so long as relevant to our business, and may have a legal obligation to hold PI for so long as potentially relevant to prospective or actual litigation or government investigation. We apply the same criteria for determining if we have a legitimate purpose for retaining your PI that you ask us to delete.  If you make a deletion request, we will conduct a review of your PI to confirm if legitimate ongoing retention purposes exist, will limit the retention to such purposes for so long as the purpose continues, and will respond to you with information on any retention purposes on which we rely for not deleting your PI.  For more information on deletion requests see the Right to Delete section.

• ii. PI Use and Disclosure – By Processing Purpose

We use and disclose PI for the processing purposes described below:

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B.    Your Consumer Rights and How to Exercise Them

As described more below, subject to meeting the requirements for a Verifiable Consumer Request (defined below), LLL provides Consumers the privacy rights described in this section.  For residents of states without Consumer privacy rights, we will consider requests but will apply our absolute discretion with respect to, if, and how we process such requests. Visitors in the U.S. may also manage cookies on our Service through our consent management platform.

To submit a request to exercise your Consumer privacy rights, or to submit a request as an authorized agent, e-mail us at info@litralove.com, and respond to any follow-up inquiries we make. Please be aware that we do not accept or process requests through other means.  More details on the request and verification process are in Section 3.  The Consumer rights we accommodate are as follows:

i. Right to Limit Sensitive PI Processing (California Consumers)

We do not intentionally Process Sensitive PI.

ii. Right to Know/Access (California and Colorado)

Residents of California are entitled to access PI, up to twice in a 12-month period, collected and maintained about the Consumer on or after January 1, 2022, including beyond the 12-month period preceding our receipt of the request, unless doing so proves impossible or would involve a disproportionate effort.

(1) Categories

California residents have a right to submit a request for any of the following:

• The categories of PI we have Collected about you.
• The categories of sources from which we Collected your PI.
• The Business Purposes or Commercial Purposes for our Collecting, Selling, or Sharing your PI.
• The categories of Third Parties to whom we have disclosed your PI.
• A list of the categories of PI disclosed for a Business Purpose and, for each, the categories of recipients, or that no disclosure occurred.
• A list of the categories of PI Sold or Share about you and, for each, the categories of recipients, or that no Sale or Share occurred.

(2) Specific Pieces

You may request to confirm if we are Processing your PI and, if we are, to obtain a transportable copy, subject to applicable request limits, of your PI that we have collected and are maintaining.  For your specific pieces of PI, as required by applicable U.S. Privacy Laws, we will apply the heightened verification standards as described below.  We have no obligation to re-identify information or to keep PI longer than we need it or are required to by applicable law to comply with access requests.

iii. Do Not Sell / Share / Target

Under U.S. Privacy Laws there are broad and differing concepts of “Selling” PI for which an opt-out is required. California has an opt-out from “Sharing” for Cross-Context Behavioral Advertising (use of PI from different businesses or services to target advertisements). Colorado has an opt-out from targeted advertising. Nevada “consumers” have the right to instruct us not to “sell” “covered information” as those terms are defined by Chapter 603A of the Nevada Revised Statutes.  You may contact us at info@litralove.com to be verified and learn more about your opt-out rights under that law. We do not Sell or Share your PI and/or use your PI for Targeted Advertising, as these terms apply under U.S. Privacy Laws. 

We may disclose your PI for the following purposes, which are not a Sale or Share:  (i) if you direct us to disclose PI; (ii) to comply with a Consumer rights request you submit to us; (iii) disclosures amongst the entities that constitute LLL as defined above, or as part of a Corporate Transaction; and (iv) as otherwise required or permitted by applicable law.

iv. Right to Delete (California and Colorado)

Except to the extent we have a basis for retention under applicable law, you may request that we delete your PI. Our retention rights include, without limitation:

• for security purposes;
• for legitimate internal Business Purposes (e.g., maintaining business records);
• to comply with law and to cooperate with law enforcement; and
• to exercise or defend legal claims.

Please also be aware that making a deletion request does not ensure complete or comprehensive removal or deletion of PI or content you may have posted.

Note also that, depending on where you reside (e.g., California), we may not be required to delete your PI that we did not Collect directly from you.

v. Correct Your PI (California and Colorado)

Consumers may bring inaccuracies they find in their PI that we maintain to our attention, and we will act upon such a complaint as required by applicable law. You can also make changes to your online account in the account settings section of the account. That will not, however, change your information that exists in other places.

vi. Automated Decision Making/Profiling (California and Colorado)

We do not engage in Automated Decision Making or Profiling.

vii. How to Exercise Your Consumer Privacy Rights

To submit a request to exercise your Consumer privacy rights, or to submit a request as an authorized agent, e-mail us at info@litralove.com, and respond to any follow-up inquiries we make. Please be aware that we do not accept or process requests through other means.

a. Your Request Must be a Verifiable Consumer Request

As permitted or required by applicable U.S. Privacy Laws, any request you submit to us must be an authenticated or Verifiable Consumer Request, meaning when you make a request, we may ask you to provide verifying information, such as your name and/or e-mail. We will review the information provided and may request additional information via e-mail or other means to ensure we are interacting with the correct individual.  We will not fulfil your Right to Know (Categories), Right to Know (Specific Pieces), Right to Delete, or Right to Correction request unless you have provided sufficient information for us to reasonably verify you are the Consumer about whom we collected PI.  

We verify each request as follows:

• Right to Know (Categories) (available for California residents only):  We verify your Request to Know Categories of PI to a reasonable degree of certainty, which may include matching at least two data points provided by you with data points maintained by us, which we have determined to be reliable for the purpose of verifying you. If we cannot do so, we will refer you to this Notice for a general description of our data practices.
• Right to Know (Specific Pieces):  We verify your Request To Know Specific Pieces of PI to a reasonably high degree of certainty, which may include matching at least three data points provided by you with data points maintained by us, which we have determined to be reliable for the purpose of verifying you and may require a signed declaration under penalty of perjury that you are the Consumer whose PI is the subject of the request. If you fail to provide requested information, we will be unable to verify you sufficiently to honor your request, but we will then treat it as a Right to Know Categories Request if you are a California resident.
• Right to Delete:  We verify your Request to Delete to a reasonable degree of certainty, which may include matching at least two data points provided by you with data points maintained by us, or to a reasonably high degree of certainty, which may include matching at least three data points provided by you with data points maintained by us, depending on the sensitivity of the PI and the risk of harm to the Consumer posed by unauthorized deletion.  If we cannot verify you sufficiently to honor a deletion request, you can still make a Do Not Sell/Share/Target and/or Limit SPI request.
• Correction:  We verify your Request to Correct PI to a reasonable degree of certainty, which may include matching at least two data points provided by you with data points maintained by us, or to a reasonably high degree of certainty, which may include matching at least three data points provided by you with data points maintained by us, depending on the sensitivity of the PI and the risk of harm to the Consumer posed by unauthorized correction.

To protect Consumers, if we are unable to verify you sufficiently we will be unable to honor your request. We will use PI provided in a Verifiable Consumer Request only to verify your identity or authority to make the request and to track and document request responses, unless you also gave it to us for another purpose.

b. Agent Requests

You may not use an authorized agent to make a request for you.

c. Appeals (Colorado)

Residents of Colorado, may appeal LLL’s decision regarding a request by replying to our Response.  

viii. Our Responses

Some PI that we maintain is insufficiently specific for us to be able to associate it with a verified Consumer (e.g., clickstream data tied only to a pseudonymous browser ID). We do not include that PI in response to those requests if we cannot associate it with a verified Consumer.  If we deny a request, in whole or in part, we will explain the reasons in our response.

We will make commercially reasonable efforts to identify Consumer PI that we Process to respond to your Consumer request(s).  In some cases, particularly with voluminous and/or typically irrelevant data, we may suggest you receive the most recent or a summary of your PI and give you the opportunity to elect whether you want the rest.  We reserve the right to direct you to where you may access and copy responsive PI yourself.  We will typically not charge a fee to fully respond to your requests; provided, however, that we may charge a reasonable fee, or refuse to act upon a request, if your request is excessive, repetitive, unfounded, or overly burdensome.  If we determine that the request warrants a fee, or that we may refuse it, we will give you notice explaining why we made that decision.  You will be provided a cost estimate and the opportunity to accept such fees before we will charge you for responding to your request.

Consistent with applicable U.S. Privacy Laws and our interest in the security of your PI, we will not deliver to you more sensitive PI such as your account password or payment information in response to a Consumer privacy rights request; however, you may be able to access some of this information yourself through your account if you have an active account with us.

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C. Non-Discrimination/non-retaliation

We will not discriminate or retaliate against you in a manner prohibited by applicable U.S. Privacy Laws for your exercise of your Consumer privacy rights. 

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D. Our Rights and the Rights of Others

Notwithstanding anything to the contrary, we may collect, use and disclose your PI as required or permitted by applicable law and this may override your rights under U.S. Privacy Laws. In addition, we are not required to honor your requests to the extent that doing so would infringe upon our or another person’s or party’s rights or conflict with applicable law.

i. Additional Notice for California Residents

In addition to the CCPA, certain Californians are entitled to certain other notices, as follows:

This Notice provides information on our online practices and your California rights specific to our online services. Without limitation, Californians that visit our online services and seek to acquire goods, services, money or credit for personal, family or household purposes are entitled to the following notices of their rights:

(1) California Minors

Although our services are intended for an audience over the age of majority, any California residents under the age of eighteen (18) who have registered to use our services, and posted content on the service, can request removal by emailing us at info@litralove.com and we will delete your account. This removal process cannot ensure complete or comprehensive removal. For instance, third parties may have republished or archived content by search engines we do not control.

(2) Shine the Light

We do not share “personal information,” as defined by California’s “Shine the Light” law, with third parties for such third parties own direct marketing purposes. 

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E. Contact Us

If you have any questions, comments, or concerns about our U.S. privacy practices, please contact as outlined in Section 14. Please note that e-mail communications will not necessarily be secure; accordingly, you should not include sensitive information in your e-mail correspondence with us.

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13.    CHANGES TO THIS PRIVACY POLICY

We reserve the right to change this Privacy Policy prospectively effective upon the posting of the revised Privacy Policy and your use of our Service indicates your consent to the privacy policy posted at the time of use.  However, we will not treat your previously collected LLL-Collected PII, to the extent it is not collected under the new privacy policy, in a manner materially different than represented at the time it was collected without your consent. To the extent any provision of this Privacy Policy is found by a competent tribunal to be invalid or unenforceable, such provision shall be severed to the extent necessary for the remainder to be valid and enforceable.

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14. CONTACT LLL

If you have any questions about this Privacy Policy, please contact LLL by email info@litralove.com. If you have any conditions requiring special accommodation, please let us know.  

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© LitraLove Limited 2025.  All Rights Reserved.

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